The Fresh Milk Market

National consumption of Fresh Milk was 566 million litres in 2020.

Sales of whole milk represented 64% of Fresh Milk sales while sales of lowfat and skimmed milks represented 36% of sales.

Domestic supplies from registered producers had a 75% share of the domestic Fresh Milk market while milk imports had a market share of 25%.

Retailers were the main distribution channel for Fresh Milk distributing 80% of all Fresh Milk sales, followed by the Food Service channel at 14% and Doorstep Delivery at 6%.

Last year the domestic Fresh Milk market utilised over 5% of annual domestic milk supplies of 8.3 billion litres.